About the channel
Viewers' racial and gender profiles reflect the average DStv viewer.
The channel appeals to those with an average age of 36, predominantly in LSM 7-10 with a skew to LSM 7-8 and the middle class.
They are well educated and working full time with useful access to social capital.
While they have many financial products, are managing to save money and have found a way to make extra income, generally they do not feel particularly secure financially, having the responsibility for supporting other family members.