About the channel
Viewers fall into LSM 9-10 and SEM 10. with a profile that skews towards WCI with 47% black viewers.
The profile also skews towards younger 18-24 female viewers.
This young profile means they tend to have a matric or post matric education with 34% working full time and 21% students.
They are heavily engaged with technology with 80% having a smartphone and 90% access to the internet