About the channel
Viewers are males and females with a matric or post matric education and tend to be 18-49 years of age with a skew to the younger 18-24 group.
The channel is above average WCI, but the majority of viewers are black (58%).
They fall into LSM 7-10 and SEM 8-10 and generally have not experienced an inter-generational class shift.
They work full time with 1 in 4 being self-employed.