About the channel
Viewers fall mostly into LSM 9-10 (and SEM 9-10) and are most likely to describe themselves as middle class.
The profile of viewers is slightly skewed to whites and males though 56% are black and 45% female, with the average age being 42.
They are better educated than average and have considerable social capital.
They are working full time with an above average income, allowing them access to many financial products.