Sky News

Bringing you up-to-the-minute news updates from a European perspective. Extensive feature programming includes: business, news, science, technology, sport, travel, arts, entertainment and fashion.

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About the channel

Viewers are among the most affluent of all the DStv viewers.

While they tend to describe themselves as middle class, they are above average in the upper classes with some inter-generational shift upwards in social class.

There is a skew in profile towards white viewers but over half of the viewers are black.

The channel tends to appeal more to males, 35+, who are well-educated and work full time.

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