About the channel
Rugby- and golf-dedicated channel, it carries local and international rugby, Sevens and Aussie Rules.
Also carries Major Golf from the European and PGA tours, and overflow tennis.
Appeals to men of all races and ages falling into the LSM 7-10 group (with a skew to LSM9-10). They are well educated and work full time.
Over 8 in 10 have a smartphone and access to the internet and are above average users of most social media for just over 3 hours a day.
They are very engaged and dependent on technology with many online activities.