About the channel
Appeals to LSM 9-10 and SEM 10, all races (with a slight skew to whites), all ages and males (with 25% female).
They are well educated, work full time with 1 in 5 self-employed.
This group is engaged with technology , over 8 in 10 having a smartphone and access to the internet.
They are dependent on technology and spend 3.3 hours a day on social media.
They are above average users of Facebook Messenger and Instagram.