About the channel
Appeals to males of all races and ages that fall into the LSM 7-10 group.
They are well educated, work full time and over 1 in 5 are self-employed with 53% intending to work for themselves in the near future.
Around 8 in 10 have a smartphone and access to the internet, spending around 3.4 hours a day on various social media platforms.
They are dependent on their technology and feel people judge them by their cell phones.
Their selection of TV genres is not particularly broad as they focus on sports programmes.