About the channel
Viewers are predominantly black males of all ages in the LSM 7-10 and SEM 10 groups.
They are well educated and work full time. Over 7 in 10 have a smartphone and access to the internet.
They spend around 3.3 hours on social media with WhatsApp and Facebook being the most used and use nearly 7 APPS mainly for Google and news, with 30% using a sports APP.