Ford Ranger promoted through Kasi Flava insert
From a SuperSport TV Commercial deal, the idea was to beef up the clients digital allocation.
Extra Time, a PSL magazine show broadcasted on SuperSport 4 every Monday night, have a popular insert called Kasi Flava. Kasi Flava is a weekly montage of when players do fancy tricks during games.
The clip went out on broadcast with a customised intro sting.
The same clip went onto DStv Catch Up and lived there for a couple of days across all bouquets.
The video was then uploaded onto Facebook and Twitter and shared via influencers.
Lastly a video gallery created on www.supersport.com with Ford creative take over.