SuperSport Digital

Ford Ranger promoted through Kasi Flava insert

ChannelSuperSport 4

Country South Africa & Nigeria & Kenya & Angola & Zambia & Botswana & Zimbabwe

Insight

Not disclosed

Idea

From a SuperSport TV Commercial deal, the idea was to beef up the clients digital allocation.

Activation

Extra Time, a PSL magazine show broadcasted on SuperSport 4 every Monday night, have a popular insert called Kasi Flava. Kasi Flava is a weekly montage of when players do fancy tricks during games.

The clip went out on broadcast with a customised intro sting.

The same clip went onto DStv Catch Up and lived there for a couple of days across all bouquets.

The video was then uploaded onto Facebook and Twitter and shared via influencers.

Lastly a video gallery created on www.supersport.com with Ford creative take over.

Results

Not Disclosed