My Kitchen Rules South Africa

Stella Artois sponsorship of My Kitchen Rules South Africa

ChannelM-Net

Country South Africa & Nigeria & Kenya & Angola & Zambia & Botswana & Zimbabwe

Insight

Stella Artois had done very little advertising in South Africa and wanted to do something exciting around My Kitchen Rules, but inline with the international campaign which revolved around village lifestyle.

Idea

The idea was to setup a village style restaurant where contestants would cook with beer.

Activation

The venue was done up as a Stella Artois village style restaurant with plenty of branding around. Customers were served beer in Stella Artois chalices and the contestants were tasked with cooking break with Stella Artois.


Results

One of the best integrated episodes across all of the M-Net platform and great feedback from all